“What would be the impact of people coming to understand that beef, in fact, is health food and not a health hazard? That grazing animals are essential to grassland health? That forage systems are part of crop systems? That there is no either/or? That if we are going to meet the goals of two-thirds increase of animal-source protein by 2050 that we have to increase the efficiency of animal agriculture globally?
This is our challenge and our mission - to alleviate the guilt, concerns, misconceptions and fears consumers have about beef and replace it with confidence, enthusiasm, and appreciation for a great- tasting, nutrient-dense, plant-friendly product they can enjoy WITHOUT fear.”
Words by Dr. Peter Ballerstedt as read on Beef Blog Daily by @amandaradke